The Northern Territory government has launched a global campaign designed to promote the Australian region to British and American travellers.
In partnership with Yahoo and Qantas, the regional authority will be running a series of promotions throughout February to realise the full potential of the UK and US markets.
Acting tourism minister Gerry McCarthy revealed that Brits and Americans account for nearly 30 per cent of all international holiday visitors to the Northern Territory.
He said that $811,000 (£506,740) is being invested in the new promotion to capitalise on the "huge buzz" generated by Oprah Winfrey's recent visit to Uluru, also known as Ayers Rock.
"This campaign follows on from our recent $500,000 investment towards securing international exposure for the Territory via the Oprah Winfrey Show and we need [to] strike while the iron's hot," added Mr McCarthy.
"The aim of this new campaign is to convert those interested in travelling to the Territory into confirmed bookings."
Yahoo.com will host a microsite tailored to each market, which will include destination guides and blogs, as well as short films highlighting attractions and locations such as Uluru, Alice Springs and the Red Centre.
Web users will also be able to follow directions to the Qantas website for access to some special flight fares.
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